There was a time in my life when I worked as a salesperson. First, in-store retail sales and after reaching a level of success there, outside sales. Back then, if you worked for Sears and you made it to the appliance department—you reached the top. The only place you could go to earn more money as a commissioned salesperson was outside sales. Unfortunately, those positions were few and far between. Basically, someone had to die or retire before you had a chance of getting one of those jobs.
Two years after I started selling appliances, someone decided to retire from Sears Heating and Cooling. Guess what, I got the job. And if I didn’t have designs on becoming a writer, or Kmart didn’t buyout Sears and destroy the outside-sales department, I’d probably still be working there. The people were great, they were all highly trained professionals, and we all made good money . . . including Sears.
Why do I bring all this up? Well, there’s one golden rule of sales that all good salespeople know but only the experienced ever follow through on. When you’re on a roll, don’t stop, always ride it out to the end. Inexperienced salespeople always lose track of this rule especially after they make a big sale. The worst thing you can do for your wallet is to quit when you’re hot and start celebrating too soon. The ride will end on its own, no need to cut it short, get back in there and close another. If you don’t, someone else will.
What’s the connection? As a promotional tool, “Brothers” is doing better than I anticipated. True, I’d like to sell books to as many readers as possibly for as much money as I can get. But money has never been my prime motivation for writing. Readers were, and still are; that’s why all my books are reasonably priced. Let’s face it, if wealth is your only motivation, you probably have a better chance of striking it rich in Vegas, and no, I haven’t run a statistical analysis . . . I’m just saying.
So, to sum it up, “Brothers” is getting out and touching people—no sense in stopping now.
Thanks to all of you.