Books Be That . . . My Child

Let’s see.

Where do I start?

I wish this subject were something

near and dear to my heart.

 All rhyming aside, it really would make my life as an author a whole lot more convenient. But then, I wouldn’t be a writer, I’d be a marketing manager or more specifically, a book marketing manager working on ways to market my books. That’s what I want to talk about today, book marketing. And yes, it’s an absurd subject for anyone who considers themselves a real novelist. Here’s why.

 I’m going to assume that any adult reading this will be able to empathize with the following scenario regardless of their parental status. And to broaden the range, if you aren’t a parent but do consider your pet(s) as part of the family, that will do nicely. OK, back to being an author who is expected to be able to make a living from selling his or her books.

 Selling your own book should be an almost impossible task, and if it isn’t, I personally think there is something seriously wrong with you. Picture yourself standing behind a table with portraits of your children, and /or pets displayed proudly. Don’t worry; you’re not the only one. It’s a big room (as in book fair), and there are a hundred other people doing the exact same thing.

 

Suddenly, a stranger who you’ve never seen before and probably will never see again, walks up to your table, picks up the picture of your first-born son and says, “How much for this one?”

You smile with glee and pride, “$14.95.”

Remember, you are not selling portraits; you are selling your heart and soul. As far as you’re concerned, it’s a steal at twice the price. But your customer says, “Oh, I didn’t realize he was that expensive. How much for that one?” The customer points to the picture of a much smaller child, your first-born daughter.

“$8.95.”

The customer doesn’t even touch your daughter’s picture. Instead, she starts to back away.

 You think fast and before you have a chance to rationalize the consequences, you shout, “I’m running a special for today only. Both children for $19.95, while they last.”

 A second smile appears, but this one is on the face of your customer. She isn’t smiling because she just bought two brand new and beautiful children: children, both of whom represent the best of your being. No. She’s smiling because she just bought them for a discount.

Davyd

 

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2 thoughts on “Books Be That . . . My Child

  1. Hi,
    I’m reading your book, Positives & Negatives, Tricycles & Pancakes and absolutely amazed by it. fantastic story of how your upbringing affects one’s entire life. I can’t put it down until I finish it. Thanks Davyd!

    Like

  2. Hi Zsuzsape,

    I had a hard day at work and I was having trouble falling asleep so I decided to check my email. FYI, I have to work every other Sunday which explains, kind of, why I didn’t check my email until now.

    But I just wanted you to know that you have absolutely made my day (and my Sunday too). I’m still new enough, and un-jaded enough, that comments like yours will keep me up at night but for a totally cool reason. Thanks.

    I have just one favor to ask. When you finish PNTP, please don’t forget to leave a review on Amazon. It really will mean a lot. Thanks again.

    Oh, look at that, it’s after midnight so technically you’ve made my Tuesday too;-)

    Like

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